Felicia is a highly skilled and accomplished Director of Operations and Marketing for a large mammography practice. She directs key operational functions including staffing, patient scheduling, billing, coding, cash flow, budget management, insurance verification, pre-authorizations, and equipment maintenance. She also directs all marketing communications including website development, video production, social media, market materials, market penetration, and demographic analysis. Felicia recognizes that healthcare providers face many challenges including managed care, capped rates, lower reimbursements, and more competition. Given these facts, she focuses on cost efficiencies, productivity, process improvements, lean staffing, and profitability. She recognizes the importance of creating a patient-centered culture to earn long-term loyalty and to contribute to a growing referral network. Felicia is heavily involved in community organizations with a mission of helping and advising others.
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