Since 2003, I have gained thousands of hours of hands-on experience and developed extensive knowledge and experience in every aspect of the product and deliverable life cycle. From ideation, prototyping/mocking, proofs/proof of concept and product development to go-to-market strategies, presentation/pitch decks, testing and analytics, product launches, advertising initiatives and effectiveness measurement, I've got a stellar track record. As such, I have accumulated extensive expertise within communications, marketing, advertising and design. I enjoy steering creative choices in a way that is true to each company's values and the continued success of their products and services utilizing thorough analysis, careful success measurement, goal tracking, and top-notch creative marketing and advertising solutions that effectively and accurately communicate even the most complex ideas in a visually appealing polished way. I have served as Marketing Manager, Creative Director, Marketing Director and Media Strategist for several companies to strategically rebrand, re-message and re-position their companies. I have led and assisted in the launch of numerous products and services, hundreds of magazines, thousands of advertisements in both print and web, created award winning marketing strategies and launch plans, and increased recognition and sales for dozens of companies.
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