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Ms. Gabi Thèard

(Clinic Director)

About Me

I am Gabi, Clinic Director of Women's Reproductive Clinic of New Mexico, a pill-only abortion clinic located one minute from the Texas border in Santa Teresa, NM. In a post-Dobbs landscape where abortion is banned in Texas, I manage the daily operations of one of the closest legal abortion providers to the state, serving patients who drive hours — sometimes through the night — to access care they cannot get at home.

My work extends well beyond clinic operations. I develop and execute all content strategy across multiple platforms, including long-form SEO articles, social media, and Google Business Profile content for WRC and a client clinic in Maryland. I created and run Trendy Abortion Talk, an Instagram brand with a fashion-forward approach to normalizing abortion conversations. My work has been featured in The New Yorker, The New York Times, The Washington Post, NPR, and most recently, Reuters.

I operate at the intersection of reproductive healthcare, content strategy, and advocacy — building audiences, ranking on Google, and telling stories that matter in a political climate that makes those stories harder to tell every year. I bring over 11 years of experience across healthcare, media, politics, and tech, with depth in SEO content, HubSpot, WordPress, motion graphics, and team management.

At the intersection of reproductive healthcare, storytelling, and advocacy, I have learned that the most powerful thing you can do is show up—for your patients, for your community, and for the conversations most people are still too afraid to have out loud.


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