Alicia Grande is the founder and CEO of Grande Cosmetics. With a lifelong passion for beauty, Alicia founded Grande Cosmetics in 2008 as the first functional cosmetics makeup brand. Her road to beauty success was navigated early on, when as a teen she dove into beauty retail. However, it was when Alicia discovered a lash enhancing serum that truly worked for her most discerning client – herself – that her entrepreneurial spirit kicked into high-gear. Early in her beauty career, Alicia began her own radio show, The Health Buzz, where she interviewed top experts and doctors about the latest beauty trends and innovations. Those innovations are what inspired her next big beauty adventure, the founding of Grande Cosmetics and the highly-coveted and award-winning product that started it all: GrandeLASH-MD Lash Enhancing Serum. The serum is responsible for the appearance of longer, thicker looking natural lashes in just 4-6 weeks, with full results in three months. Today, Alicia is the CEO at the helm of Grande Cosmetics’ thriving business that has expanded into multiple categories, including best-selling, beauty-enhancing formulas that help promote bigger and better natural lashes, brows, lips, and hair. Her female-founded brand employs a diverse staff of women of all ages and backgrounds to help keep Grande Cosmetics’ assortment of functional cosmetics robust, fun, and inclusive. The industry has rewarded her for her hard work with Grande Cosmetics winning significant beauty awards from leading publications such as NewBeauty, Cosmopolitan, Glamour, Marie Claire, and Harper’s BAZAAR.
Login to view more
